Cheerios has launched a new campaign which celebrates the joy and happiness that personal connections bring to our lives. The "Cheerios Effect" is a real scientific principle, nicknamed after the cereal. It's all about the fact that if you drop two Cheerios into a bowl, they’ll always eventually float together and connect. Just like those two floaty little Os, we’re all drawn together. In fact, we’re actually hard-wired to connect with the people around us. Nothing could be more natural. And no matter who you are, where you live, or who you choose to share your life with, Cheerios believes that everyone is worthy of love and connection. This idea is summed up in their campaign tagline: "We all love to connect. That’s the Cheerios Effect."
Now for the fun part! Head over to the Cheerios Effect website and share your personal story. It can be about your significant other, a friend, a neighbour, a co-worker or anyone that you have a personal connection with! Each unique story will be brought to life with a personalized video of Cheerios connecting in a bowl. Once the site generates your video, tweet me the link at @makeupjunkie19 using the hashtag #CheeriosEffect. To make it easier for you to qualify and for me to keep track of all of the entries, I've set up the Rafflecopter form below. I'll be watching all of your submissions and picking my favourite story to win 5 boxes of Cheerios and a $100 Loblaws Gift Card!