Target Dazzles As They Showcase their Winter Collection at WMCFW 2014/2015 #TargetStyle

Shopping at Target is one of my favourite pastimes. I love their affordable fashion for the entire family and their stunning home decor pieces. I absolutely love their promo codes, I can get items half off or get them shipped to my house with free shipping. There is nothing I love more than a target promo code, especially when it comes at the same time as a Target special event.This week, Target showcased it’s Winter Collection at World Mastercard Fashion Week. I’ve been anxiously awaiting the Target show since the first time that Target hit the runway last season.

The collection featured 48 Fall/Holiday looks with pops of colour, knits, quilted jackets and even leather sweatpants! The budget-friendly collection’s theme was “Canadian Winter” and it combined holiday styles and great layering pieces from brands like Mossimo, Sam & Libby, Merona, Beaver Canoe, Xhilaration and more. Attendees also got to see a sneak peek of Target’s latest collaboration, TOMS for Target, which is expected to hit stores on November 16, 2014. Target’s mascot, Bullseye made a special appearance on the runway before the models did a fun finale dance while facing the audience, followed by an explosion of gold confetti!

Grace Lee, Maybelline New York’s lead makeup artist & Jorge Joao, lead hair stylist for Redken created two different looks for the show. One of the looks – created for the day included fresh skin, nude lips, glittery lids and naturally tousled hair. The evening look was more dramatic and featured luminous skin, a matte red lip and sleek, side-parted hair.

Target Show, Target WMCFW, WMCFW 2014, Target Beauty, Target Runway Collection, TOMS for Target
* photo provided for media use
Target Show, Target WMCFW, WMCFW 2014, Target Beauty, Target Runway Collection, TOMS for Target
Target Show, Target WMCFW, WMCFW 2014, Target Beauty, Target Runway Collection, TOMS for Target
* photos provided for media use

Anyone can achieve Target’s “backstage beauty” evening look by simply following the steps below using Maybelline & Redken products:

Step 1: Apply Dream Fresh BB Cream all over the face as a base and Dream Lumi Touch Highlighting Concealer where needed to cover any blemishes/dark circles


Step 2: On the back of your hand, mix together Color Tattoo 24h Cream Gel Eyeshadow in Barely Branded and Baby Lips in Clear, then pat onto the cheekbones as a highlight


Step 3: To create contrast, contour the face using a darker shade of Fit Me! Pressed Powder


Step 4: For the eyes, layer Color Tattoo Leather Eyeshadow in Creamy Beige, Color Tattoo 24h Cream Gel Eyeshadow in Barely Branded and Baby Lips in Clear for a textured finish on the eye lids.


Step 5: Apply a few coats of Lash Sensational Mascara (available December 2014) in Black to define the lashes


Step 6: Comb Eye Studio Brow Drama through the brows, first going against the growth of the hair to coat them and then brushing in the direction of hair growth to set them in place


Step 7: Prep the lips with any Baby Lips for hydration then apply Color Sensational Creamy Matte Lipstick in Siren in Scarlet onto the lips.


Step 8: Paint your nails using two coats of Color Show nail polish in Keep Up the Flame


For the hair, Jorge Joao and his team of stylists recommend a 3-step regime that includes a primer, styling products and a dry shampoo to add life to your style. He used Redken’s Pillow Proof Blow Dry Express Primer on all of the models , which preps the hair for styling but also helps cut down blow drying time. He then followed up with an assortment of styling products geared toward the models hair type and finished with Redken’s Pillow Proof Blow Dry Two-Day Extender.

Target Show, Target WMCFW, WMCFW 2014, Target Beauty, Target Runway Collection, TOMS for Target
* photo provided for media use
Target Show, Target WMCFW, WMCFW 2014, Target Beauty, Target Runway Collection, TOMS for Target
Target Show, Target WMCFW, WMCFW 2014, Target Beauty, Target Runway Collection, TOMS for Target
* photo credit George Pimentel
Target Show, Target WMCFW, WMCFW 2014, Target Beauty, Target Runway Collection, TOMS for Target
* photo credit George Pimentel
Target Show, Target WMCFW, WMCFW 2014, Target Beauty, Target Runway Collection, TOMS for Target
* photo credit George Pimentel
Target Show, Target WMCFW, WMCFW 2014, Target Beauty, Target Runway Collection, TOMS for Target
* photo credit George Pimentel
Target Show, Target WMCFW, WMCFW 2014, Target Beauty, Target Runway Collection, TOMS for Target
* photo source Instagram
Target Show, Target WMCFW, WMCFW 2014, Target Beauty, Target Runway Collection, TOMS for Target

Target Show, Target WMCFW, WMCFW 2014, Target Home Decor, Target Runway Collection, TOMS for TargetTarget Show, Target WMCFW, WMCFW 2014, Target Home Decor, Target Runway Collection, TOMS for Target

This year, Target also teamed up with Twitter to debut the Vine 360 booth. The booth captured 360 degree head-to-toe model looks which were then posted to the Target Canada twitter page and gave followers a behind the scenes look at the looks in real time. Genius!!

All of the fashion, shoes and home decor pieces pictured above can be found at your local Target store! Be sure to check out their TOMS collaboration beginning November 16th. The limited edition collection will include home goods, apparel, accessories and shoes for women, men and children. And….for every item purchased, a donation will be made via the Canadian Red Cross, Food Banks Canada or through TOMS worldwide giving programs.

What do you think of the collection? Any personal favourites?